Trutein: More Than Just Protein

We are proud to introduce Trutein, an ultra-premium protein powder designed for professional athletes. We specifically formulated Trutein to be the best-tasting and most innovative protein available. Consequently, Trutein delivers more health benefits than any other existing protein. Some features include:

  • Sustained-Release Protein Blend of Whey, Micellar Casein & Egg White
  • Labeling Integrity, i.e. no label dressing
  • Eight Delicious Flavors Including:
  • CinnaBun
  • Chocolate-Peanut Butter Cup
  • Vanilla Bean
  • Orange Creamsicle
  • Banana Cream
  • Lemon Meringue Pie (coming soon)
  • and More...

40% Whey, 40% Micellar Casein & 20% Egg White

  • 24g Protein, 5g BCAAs & 4.6g Glutamine Precursors
    To continuously fuel new muscle synthesis
  • 100mg Trusorb Amino Acid Utilization Enzyme Module
    To increase amino acid uptake
  • 2.5g Prebiotic Inulin
    To promote digestive health and satiety

Eight Delicious Flavors

  • Chocolate Truffle
  • Vanilla
  • Lemon Meringue Pie
  • CinnaBun

  • Chocolate-Peanut Butter Cup
  • Orange Creamsicle
  • Banana Cream
  • Shamrock Shake

Label Dressing - Definition

To "dress up" a product's label with claims/statements that make the product appear healthier or better than it really is. Often used on protein supplement labels in reference to micellar casein and Omega-3s

  • Most labels claims that tout the inclusion of micellar casein, egg white, etc. are misleading
  • They are misleading because the ingredients are in amounts too small to be effective
  • Cheaper fillers are almost always used as substitutes
  • Trutein's labeling integrity program aims to inform consumers exactly what's inside

Simply put, label "dressing" is the term that supplement marketers use to describe doctoring supplements to make them appear much better than they really are. For example, many proteins exclaim in bold letters the inclusion of micellar casein and egg white, yet the reality of the matter is that unless the specific proportions are clearly delineated, chances are good that the blend contains less than 5 percent of micellar casein and egg white. This is because whey is less than half the cost of micellar casein and egg protein. This is a classic instance of a company being more concerned with profits than with quality.

Now the whole point of using micellar casein and egg white is for their unique anabolic and anti-catabolic properties, which are different than whey. By adding only tiny amounts of these protein forms, it defeats the whole purpose of their inclusion, thus rendering the "label claim" pointless and misleading. Ultimately, these companies are breaching the trust between them and you, and you, as the consumer are being duped.

Trutein, on the other hand, values labeling integrity. Consequently, Trutein reveals exactly the percentage component of its individual protein components, as well as its recovery complex. You know exactly what you're buying and you can rest assured that you truly are receiving the highest quality formula available.

Trutein's Triple Protein Blend

  • Sustained-Release Protein Blend: Over 7-hours of Total Body Amino Saturation
  • Non-thermally-processed Cross-Flow Nanofiltered Isolates are Trutein's Dominant Protein Forms
  • Maximizes Anabolism & Positive Nitrogen Balance; Minimizes Catabolism

Trutein contains three different forms of protein: whey, micellar casein and egg white. The benefits of supplementing with both micellar casein and egg white alongside whey are their very different rates of absorption. While whey is quickly broken down within an hour, egg proteins are absorbed within 2.5 to 3 hours and micellar caseins are digested over the course of 7 hours (see chart). Taken together, this means that Trutein promotes stabilized total-body amino acid saturation to continually fuel muscle synthesis.

One key measure of your body’s ability to build muscle is your degree of nitrogen balance. A positive nitrogen balance signifies periods of new growth (anabolism) while a negative nitrogen balance indicates periods of tissue breakdown (catabolism). Trutein’s sustained-release blend ensures a constant influx of amino acids to maintain long-run positive nitrogen balances.

Trutein predominantly uses the “isolate” forms of whey and micellar casein (from milk protein isolate) as opposed to the “concentrate” forms, which are less pure. For every 100 grams of whey or milk protein, the isolate form yields over 90 grams of pure protein, whereas the concentrate form yields only between 34 to 80 grams of pure protein with the remainder existing as fat and lactose. Isolates are also significantly pricier than concentrates. Trutein, as an ultra-premium protein supplement, maximizes its use of the superior isolate form because we know that professional athletes require the competitive edge that isolates yield.

Our proteins are processed using a nonthermal, cross-flow nanofiltration system to give the cleanest possible product. This filtration process also retains many of the naturally-occurring bioactive peptides within the proteins. These bioactive protein fractions include alpha-lactalbumin, beta-lactoglobulin, glycomacropeptides and lactoferrin, all of which support healthy immune and digestive systems. Some of their mechanisms of actions include inhibiting the growth of pathogenic bacteria and binding to important nutrients to enhance overall bio-utilization.

We will be adding more information shortly.

Thank you for your patience.



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Trutein's Supplement Facts